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WHAT JACK GAVE
As part of an overarching strategic relationship between WaterAid and Don't Panic, the charity wanted to create their first-ever ATL Legacy campaign. The aim of the film was to motivate cold audiences to 'add water' to their wills by showcasing the lasting impact of donations can have to the lives of so many.
What Jack Gave is a film that follows the legacy of a man characterised by the personal belongings he left behind and the people whose lives he touched both at home and across the world.
CAMPAIGN: WHAT JACK GAVE | LEGACY GIFTING
AGENCY: DON'T PANIC LONDON
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