I call myself a multi-hyphen. That's because I've never met a job I didn't fall in love with. I straddle the worlds of creativity and strategy with a deep love of copywriting. Give me a brand platform, manifesto or a tagline to write and I'll be happily glued to my keyboard for hours.

I've worked both in-house with delicious brands like Gousto (I'm a real foodie at heart) and agency side with companies like Don't Panic (where I currently perma-lance), Hue & Cry, and Manifest London

Prior to that, I earned my stripes in the social media world as a copywriter at South Africa’s leading independent agency, King James.


I have a First Class degree with honours in English Literature from the University of Exeter and a postgraduate diploma in Marketing and Advertising Communications Management from the Red & Yellow School of Advertising (South Africa).

I'm always up for a challenge and I thrive on seeing an idea come to life. When I’m not writing, you’ll find me with my camera in hand in search of my next travel adventure (just as soon as we're allowed to).

Nice words from my past colleagues and clients



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