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I call myself a multi-hyphen. That's because I've never met a job I didn't fall in love with. I straddle the worlds of creativity and strategy with a deep love of copywriting. Give me a brand platform, manifesto or a tagline to write and I'll be happily glued to my keyboard for hours.

I've worked both in-house with delicious brands like Gousto (I'm a real foodie at heart) and agency side with companies like Don't Panic, Hue & Cry, and Manifest London.

Prior to that, I earned my stripes in the social media world as a copywriter at South Africa’s leading independent agency, King James.


I have a First Class degree with honours in English Literature from the University of Exeter and a postgraduate diploma in Marketing and Advertising Communications Management from the Red & Yellow School of Advertising (South Africa).

I'm always up for a challenge and I thrive on seeing an idea come to life. When I’m not writing, you’ll find me with my camera in hand in search of my next travel adventure.

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