After launching in 2024, Marro quickly became cats' first choice in fresh food. So in the summer of 2025, they decided it was time to launch in Pets at Home. Going from a subscription-only service to a fresh cat food on a shop's shelves meant we had the exciting opportunity to create new branded freezers that stood out from the competition and meowed loudly about the benefits of fresh, absolutely everywhere – from the shelf stripping through to the side panels.

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We also created brand new multipack boxes that brought the Marro Mansion into Pets at Home in a way that would be eye-catching, full of the important information (like how to feed fresh) and, critically, make people want to open the Marro freezers and grab a box for their favourite purring companions.

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