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ADDING SOME OOMPH
With the recipe box category soaring in popularity, Gousto saw a fresh opportunity to add some punch to the tone of voice of their already well-loved brand.
Working in-house with the brand team, I helped level up the copy to meet the swagger of the above the line campaign recently created by Mother London.
Below are a few examples of BTL pieces including a refreshed welcome booklet for new customers, new playful copy for cool boxes, an email showcasing with Gousto's range of takeaway-style dinners beats the real thing, and a year in review email to surprise customers with an annual view of their own eating trends.
PAGES FROM THE NEW CUSTOMER WELCOME BOOKLET
PACKAGING FOR NEW CHILL BOX
YEAR IN REVIEW EMAIL
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