Marro is the fresh food you cat would ask for if they could. The brand launched in 2024 out of the same kitchen (and office) as Butternut Box – the dog food brand. I was lucky enough to be welcomed into the team to help launch and spread the meows about the wonderous world of fresh, meaty food.

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I worked with the team for 8 months, and like a cat walking across a keyboard, I touched every aspect of the brand. ​From the launch press release to the in-box welcome booklets to fussy flyers, social posts to hinge profiles (yes, really) lots and lots of emails and even the development of their Tone of Meow.