WHAT'S YOUR FLAVOUR BOOKLET
To excite Gousto customers about upcoming limited edition ranges and new recipes, Gousto wanted to send a booklet in people's boxes that would create a sense of anticipation.
We decided to use the booklet as an opportunity to have some fun. With an old-school magazine-style quiz, we guided people to the flavour profile suited to them. Each profile was then brought to life in a double-page spread of the booklet.