THE #MYCITIEFFECT
SOCIAL MEDIA CAMPAIGN

To showcase the MyCiTi Bus, we hosted Cape Town's first-ever Instaride. Along with the city's 20 most influential Instagrammers, we showed the MyCiTi Bus system like never before. On the day, the public could follow the journey via the hashtag #MyCiTiEffect. Collating the best images from the day, we created Instagram and Facebook carousel ads to expand reach.

CLIENT: MYCITI (BUS SERVICE)

CAMPAIGN: THE #MYCITIEFFECT

AGENCY: SOCIETY/KING JAMES

ROLES: COPYWRITER

 

 

RESULTS 

  • Cumulative reach of 3,088,170 people on Facebook and Instagram

  • Engagement rate 14.20% on Facebook and 20.35% on Instagram

  • Overall reach of  Instagrammer's content on own platforms 1,116,580 people.

 

 

MY ROLE

I conceptualised this campaign from the initial client brief to the final product. I attended the shoot days, helped to select final images, and, wrote copy for the ads.

 

 

Photograph by Tracey-Lee Lusty

Photograph by Tracey-Lee Lusty

Photograph by Frank Lin

Photograph by Frank Lin

Photograph by Wayne Robertson

Photograph by Wayne Robertson

Photograph by Hloni Coleman

Photograph by Hloni Coleman

Photograph by Francis Gersbach

Photograph by Francis Gersbach

Photograph by Wayne Robertson

Photograph by Wayne Robertson

Photograph by Francis Gersbach

Photograph by Francis Gersbach

Photograph by Ben Caesar

Photograph by Ben Caesar

Photograph by Hloni Coleman

Photograph by Hloni Coleman

Photograph by Ben Caesar

Photograph by Ben Caesar

Photograph by Jian Yi-Song

Photograph by Jian Yi-Song

Photograph by Hloni Coleman

Photograph by Hloni Coleman

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Photograph by Tracey-Lee Lusty