BIRRIFICIO ANGELO PORETTI
Birrificio Angelo Poretti tasked Hue & Cry with relaunching the brand in the UK with additional variants. The Italian brand offers a range of beers specifically crafted with varying styles and taste profiles to be the perfect accompaniment to food. They needed a brand platform that would elegantly challenge the role of beer at the dining table, stealing share from wine to own the ‘with food’ occasion during quality dining experiences.
Borrowing codes and language from the world of wine, I worked with Hue & Cry to position the brand within elevated food occasions and encourage our audience to reconsider beers role at the dining table.