GOUSTO
ADDING SOME OOMPH

With the recipe box category soaring in popularity, Gousto saw a fresh opportunity to add some punch to the tone of voice of their already well-loved brand.

Working in-house with the brand team, I helped level up the copy to meet the swagger of the above the line campaign recently created by Mother London.

Below are a few examples of BTL pieces including a refreshed welcome booklet for new customers, new playful copy for cool boxes, the introduction of Gousto's own Spotify playlists, and a 2020 year in review email to surprise customers with an annual view of their own eating trends. 

Welcome Booklet Page
Welcome Booklet Page

Welcome Booklet Page
Welcome Booklet Page

Year in Review Email
Year in Review Email

Welcome Booklet Page
Welcome Booklet Page

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